This is a small bakery nestled in Lower Haight. So if you don't live in the neighborhood or drive, it's going to be a bit of a journey to get here (walking or public transportation). There is no seating inside and not much place to stand - it's literally an order and go kind of establishment.
A Choux ("shoo") is like the cream puff version of a French macaron. It's dense in flavor and goes great with your morning tea or coffee. It's not like Beard Papas... well maybe the crunchy exterior is similar.
I ordered a box of 4 Choux ($11) - 1 regular and 3 seasonal flavors.
Hazelnut (regular flavor) - tasted like hazelnut and was pretty good.
Candy apple (seasonal) - did taste like the candy apple lollipop. The top part is like a crunchy hard candy which was a pleasant surprise. I was really impressed with the presentation and design.
Peanut butter chocolate cream puff (seasonal) - fell a little short for me. I ate this one a few hours after I left the bakery, and when I tried it, I noticed it was a little sour. I don't know if that's how they make it or if time played a factor. I also didn't like the thickness of the peanut butter cream but that's just a personal preference.
Pumpkin (seasonal) - really good! I usually don't like pumpkin flavored desserts but this is the exception.
I came around 3-4 PM, and most of their flavors were sold out. So I would advise to come earlier in the day. The variety wasn't as colorful as I expected (their Instagram had some blue, green, or purple toppings). So I guess those were just seasonal flavors. Nevertheless, the craftsmanship and design of each Choux is so creative that I think you should at least experience it once! Will be back for the more colorful, seasonal flavors like honey lavender.
GooglePlace - October 2017